Business owners and wannabe entrepreneurs have been questioning themselves, "Do I really need a website, especially if I'm already on social media?" since the starting point of time, or at least since the Internet.
Let's talk about why (and how to start).
1. A website lets you own your online home
These same privileges aren't always available to you if your online presence is entirely reliant on closed social networking platforms like LinkedIn, Instagram, or TikTok.
Nicholas Carr, an author and former executive editor of the Harvard Business Review, once referred to this phenomena as "digital sharecropping," which describes circumstances in which a major platform owner essentially controls all of the information produced by users.
You own every aspect of your website when you create it using an open platform like WordPress. It is yours to alter as you see fit and to transfer between web hosting providers as you see fit. Some people have had their exact same website since the mid-1990s, despite the fact that social media networks come and go. Social media by itself is unable to provide your company with that degree of reliability.
Nicholas Carr, an author and former executive editor of the Harvard Business Review, once referred to this phenomena as "digital sharecropping," which describes circumstances in which a major platform owner essentially controls all of the information produced by users.
You own every aspect of your website when you create it using an open platform like WordPress. It is yours to alter as you see fit and to transfer between web hosting providers as you see fit. Some people have had their exact same website since the mid-1990s, despite the fact that social media networks come and go. Social media by itself is unable to provide your company with that degree of reliability.
2. A website gives you control over its appearance
With a few exceptions, such as Tumblr, which you should check out if you haven't in a while, most social networking networks don't give much space for custom design or other aesthetic alternatives. You have complete control over how your website looks when you own it.
You may upload whatever images you like, alter the design, and add your own branding. Your website can be made to appear like you. We provide dozens of themes for WordPress.com users to select from, and if you're on a Business plan or higher, you may also upload themes from third parties.
You may upload whatever images you like, alter the design, and add your own branding. Your website can be made to appear like you. We provide dozens of themes for WordPress.com users to select from, and if you're on a Business plan or higher, you may also upload themes from third parties.
3. A website gives you control over its functionality
With a website, you may accomplish a lot of things that aren't achievable with merely social media accounts.
A website will make it much easier to land leads and consumers than depending solely on your social media profiles, whether you're selling things online, need to schedule appointments, or want to pique leads' curiosity.
A website gives you greater authority over:
A website will make it much easier to land leads and consumers than depending solely on your social media profiles, whether you're selling things online, need to schedule appointments, or want to pique leads' curiosity.
A website gives you greater authority over:
Social media accounts don't always allow for these features, at least not in the best possible way. A website can be linked to email marketing services, marketing automation platforms, CRM, and other services that are necessary for managing your business. You can also add ecommerce capabilities. The checkout process and purchasing experience. How your products and services are presented. The entire customer experience.
4. A website makes your business easier to find
Not all social networks are simple for search engines to index or find. Websites are both of those things by definition. This creates a huge new channel for consumers to discover your content, services, and goods.
Are you aware of how many queries Google handles each day? You ought to receive your share of the billions, literally. There are even more chances for consumers to reach your website as more search engines increase their market share.
Are you aware of how many queries Google handles each day? You ought to receive your share of the billions, literally. There are even more chances for consumers to reach your website as more search engines increase their market share.
5. A website makes you less reliant on a single channel for engagement
Nothing remains constant for very long; social media networks come and go, and the popularity of various platforms fluctuates. What does that signify for the website of your company? You require security, a place you can call home, and a location where clients can always find you.
You run the risk of losing your hard-earned audience if something were to happen to the platform you're mostly using to create content or build your business (ahem, TikTok, we're looking at you).
Diversifying your online presence not only helps you reach more people in more areas, but it also helps reduce risks in the event that, for example, access to a social network is prohibited in your nation.
You run the risk of losing your hard-earned audience if something were to happen to the platform you're mostly using to create content or build your business (ahem, TikTok, we're looking at you).
Diversifying your online presence not only helps you reach more people in more areas, but it also helps reduce risks in the event that, for example, access to a social network is prohibited in your nation.
6. A website makes your business look more professional
For example, let's imagine you need a plumber to fix your shower. Would you rather work with a company that has a legitimate website than one that only has a social media page? In my opinion, the company with a website would seem more reliable and trustworthy, thus I would invest in them. I want to be sure that the person I'm purchasing from is serious enough about their business to offer their goods and services in a polished manner.
This also applies to non-business entities. For instance, having a website that unifies your online presence can make you seem more authentic if you're a YouTuber and content creator.
This also applies to non-business entities. For instance, having a website that unifies your online presence can make you seem more authentic if you're a YouTuber and content creator.
You can rest easy knowing that you're building on the same platform as millions of other websites, including some well-known brands you might recognize, if you decide to use WordPress.com to create your website. Your website can expand with your business, even if it starts out tiny.
7. A website can improve engagement with your audience
You are in competition with other users to get their attention when you post material on social media into the feeds of your followers. You have visitors' undivided attention when they are on your own website.
Adding tools like message boards and members-only areas to your website can help increase engagement by establishing areas for community building. In order to establish constructive feedback loops between your website and other platforms, you can also provide links to your social media channels on your About page, in your footer, and with social icons.
Adding tools like message boards and members-only areas to your website can help increase engagement by establishing areas for community building. In order to establish constructive feedback loops between your website and other platforms, you can also provide links to your social media channels on your About page, in your footer, and with social icons.
8. A website is within your reach
You can create a website yourself, regardless of who you are. We see and believe that on a daily basis. You may acquire the skills required to get online and begin having an impact on your organization even if you lack the funds for a professional web developer.
Plans from WordPress.com are available to accommodate all requirements and skill levels. Additionally, we can teach you how to create a website yourself, or you can use our quick start guide. We can also assist you if you determine it's time to have a professional create your website.
Plans from WordPress.com are available to accommodate all requirements and skill levels. Additionally, we can teach you how to create a website yourself, or you can use our quick start guide. We can also assist you if you determine it's time to have a professional create your website.
9. A website helps grow your audience and build your business
All of the aforementioned advantages are fantastic, but when combined, they result in increased engagement, content ownership, and complete control over how your website is operated, which will help your business and content thrive.
After all, isn't that what counts?
The time to build your website is now
Are you prepared to build your own website? We'll take care of you. WordPress.com provides everything you need to establish your website, including top-notch hosting and an outstanding website builder.
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