Since YouTube is the most popular medium for video content worldwide, boosting the number of people who watch your videos is the first step in realizing its full potential. However, it goes beyond the figures. It all comes down to visibility, credibility, and the possibility that your work would appeal to a wider audience.
What Counts as a View, and Why Are Views Important?
There is more to a YouTube view than a simple click. A user must interact with your movie for at least 30 seconds for it to be considered viewed. Yes, those late-night quality checks are worthwhile since you can view your own video.
Within appropriate bounds, of course, it counts as an additional view even if the same person watches your video more than once. This also applies to videos that are embedded on other social media sites; each view adds to the total statistics for your video.
Within appropriate bounds, of course, it counts as an additional view even if the same person watches your video more than once. This also applies to videos that are embedded on other social media sites; each view adds to the total statistics for your video.
A high view count is also a sign of worth and reliability. A video with a large number of views serves as social proof to viewers that the material is worthwhile. Views can therefore affect your revenue in addition to drawing in additional people and accelerating the growth cycle.
I thoroughly break down the various ways YouTubers earn money into manageable steps so you may learn more about the financial benefits.
How to Increase Views on YouTube
1. Understand What Your Audience Wants
Knowing your audience well helps you steer your content strategy in the proper path. Knowing who is watching allows you to customize your videos to genuinely connect with them by answering their queries and addressing their interests. It's the key to natural interaction.
How is this done? via niching down. It is easier to comprehend and serve your ideal audience if your specialization is more focused and distinct. If you're just getting started, researching your rivals, delving into YouTube analytics, and paying attention to viewer comments can all provide insightful information.
How is this done? via niching down. It is easier to comprehend and serve your ideal audience if your specialization is more focused and distinct. If you're just getting started, researching your rivals, delving into YouTube analytics, and paying attention to viewer comments can all provide insightful information.
The tech industry is dominated by content producers like Marques Brownlee (MKBHD), who provide in-depth reviews and insights to tech fans. He developed a devoted following of 20 million people by delving into the interests and preferences of his audience.
2. Produce Unique and High-Quality Content
I Will Teach You to Be Rich, my own YouTube channel, features the candid, uncensored discussions from my podcast, providing an intimate look at the life-changing moments when people face and overcome their financial obstacles. This distinctive method not only distinguishes my material but also appeals to viewers' unfiltered, human emotions.
YouTube viewers are attracted to genuineness and worth. When you regularly produce original and excellent content, viewers become advocates who share your videos and help you grow your audience naturally. Finding what makes your material unique—whether it's professional analysis, captivating narrative, or useful advice—is crucial. Then, use that to produce an unforgettable and worthwhile viewing experience.
YouTube viewers are attracted to genuineness and worth. When you regularly produce original and excellent content, viewers become advocates who share your videos and help you grow your audience naturally. Finding what makes your material unique—whether it's professional analysis, captivating narrative, or useful advice—is crucial. Then, use that to produce an unforgettable and worthwhile viewing experience.
3. Utilize YouTube SEO
Search engine optimization, or YouTube SEO, makes sure that excellent material is found. The same rules that apply to optimizing a blog post for search engines also apply to optimizing your videos. This entails analyzing analytics and carefully utilizing keywords in the title, description, and tags of your videos.
Learn from successful creators who have mastered YouTube SEO (and SEO in general), such as Neil Patel. They've experienced a significant rise in views by knowing what their audience is searching for and carefully including those terms into their video metadata.
To be clear, the goal is to match your content with what users are actively looking for, not to cheat the system.
Learn from successful creators who have mastered YouTube SEO (and SEO in general), such as Neil Patel. They've experienced a significant rise in views by knowing what their audience is searching for and carefully including those terms into their video metadata.
To be clear, the goal is to match your content with what users are actively looking for, not to cheat the system.
4. Write Compelling Video Titles
We all understand the importance of making a good first impression, and your video title serves as your first impression!
Follow Casey Neistat's example. Thanks in part to catchy titles like "AI Made this VLOG" and "I Was at Trump's Arraignment, It Was Insane," his documentary-style videos have received over 3 billion views. He teases, stimulates, and promises something interesting in addition to describing the video.
Being explicit and promising value—and making sure to deliver—are crucial. Use the title to allude to any solutions your video may offer. For example, "Double Your Savings with This Simple Trick" promises viewers that they will gain knowledge.
Think like a viewer while you're coming up with titles. What might pique your interest? What assurance would entice you to click? Keep in mind that titles serve as invitations to experiences, and the more alluring they are, the more views you will receive.
Follow Casey Neistat's example. Thanks in part to catchy titles like "AI Made this VLOG" and "I Was at Trump's Arraignment, It Was Insane," his documentary-style videos have received over 3 billion views. He teases, stimulates, and promises something interesting in addition to describing the video.
Being explicit and promising value—and making sure to deliver—are crucial. Use the title to allude to any solutions your video may offer. For example, "Double Your Savings with This Simple Trick" promises viewers that they will gain knowledge.
Think like a viewer while you're coming up with titles. What might pique your interest? What assurance would entice you to click? Keep in mind that titles serve as invitations to experiences, and the more alluring they are, the more views you will receive.
5. Optimize Your Video Descriptions
Let's examine YouTuber Graham Stephan, who specializes in real estate. He does more than merely explain the video. By providing thorough explanations and converting the description into a table of contents, he makes it simple for viewers to determine whether his movie contains the information they need.
Keyword stuffing isn't the only thing that goes into an optimized description. It serves as a guide for your audience. Provide connections to similar content, let them know what to expect, and hint at what they might miss if they don't watch. Consider it your video's trailer. Viewers are more inclined to watch and explore your channel further if it is appealing, educational, and well-organized.
Keyword stuffing isn't the only thing that goes into an optimized description. It serves as a guide for your audience. Provide connections to similar content, let them know what to expect, and hint at what they might miss if they don't watch. Consider it your video's trailer. Viewers are more inclined to watch and explore your channel further if it is appealing, educational, and well-organized.
6. Interact with Your Audience
Creators like MrBeast build communities in addition to disseminating material. It becomes a two-way street when you reply to comments, solicit feedback, or even ask questions in your videos.
MrBeast, who is well-known for his extravagant challenges and charity, thrives on crowd participation. He turns inactive viewers into an engaged community by answering comments and enlisting them in his antics.
Engage your audience in actual conversation to achieve this. Answer questions, post comments, conduct surveys, and perhaps include a challenge for your audience. Your audience will become engaged participants if they feel heard and noticed. The more involved your audience is, the more likely they are to watch, share, and look forward to your next upload. This turns infrequent watchers into devoted subscribers.
MrBeast, who is well-known for his extravagant challenges and charity, thrives on crowd participation. He turns inactive viewers into an engaged community by answering comments and enlisting them in his antics.
Engage your audience in actual conversation to achieve this. Answer questions, post comments, conduct surveys, and perhaps include a challenge for your audience. Your audience will become engaged participants if they feel heard and noticed. The more involved your audience is, the more likely they are to watch, share, and look forward to your next upload. This turns infrequent watchers into devoted subscribers.
7. Create Custom Thumbnails
Have you ever found yourself engrossed in a YouTube video because of a small yet captivating image? That's what a personalized thumbnail is all about. Like a book cover, your thumbnail creates a memorable first impression in addition to your attention-grabbing title.
Consider artists such as PewDiePie. His thumbnails are expressive, vivid, and even strange. They entice you to click by giving you a preview of the material.
What can you do to make this work for you, then? Make use of bold typefaces, vivid colors, and facial expressions that complement the tone of your video. You want people to stop scrolling and exclaim, "I have to see this!" It's similar to creating a poster for a big-budget movie.
Consider artists such as PewDiePie. His thumbnails are expressive, vivid, and even strange. They entice you to click by giving you a preview of the material.
What can you do to make this work for you, then? Make use of bold typefaces, vivid colors, and facial expressions that complement the tone of your video. You want people to stop scrolling and exclaim, "I have to see this!" It's similar to creating a poster for a big-budget movie.
The size of your YouTube following depends on a variety of factors. I talked about this with a young, twentysomething couple who were both avid YouTubers and in their mid-twenties on one edition of the IWT podcast. One of them is doing a fantastic job. The other one? Not at all.
8. Add Relevant Tags to Your Videos
Let's say you find my video while looking for the greatest productivity tips. How did you discover it? Probably thanks to the magic of tags. These are the hidden keywords that YouTube uses to make sure your video appears in the appropriate search results and suggestions.
To put it briefly, tags assist YouTubers in connecting with the appropriate audience—that is, the individuals who are actively looking for what they have to offer. They are comparable if you know what social media hashtags are used for.
Determine the main ideas of your movie, consider what a user could write into the search bar, and use those as tags to maximize the use of tags. Your tags may include "budgeting tips," "investing for beginners," or "saving hacks" if you're offering personal financial guidance.
To put it briefly, tags assist YouTubers in connecting with the appropriate audience—that is, the individuals who are actively looking for what they have to offer. They are comparable if you know what social media hashtags are used for.
Determine the main ideas of your movie, consider what a user could write into the search bar, and use those as tags to maximize the use of tags. Your tags may include "budgeting tips," "investing for beginners," or "saving hacks" if you're offering personal financial guidance.
9. Make Playlists
You may organize your content into a playlist on YouTube, which functions similarly to a curated show. Consider my playlist, "Zero to Launch – Starting a Successful Online Business." This playlist provides a crash course in comprehensive business literacy, one video at a time, covering subjects like overcoming the fear of failure.
Why, therefore, is this important for views? It's a request to view all of your videos in one sitting. The playlist automatically plays the next video when a user begins watching the previous one.
Make playlists that have a strong narrative if you want to be successful in this field. It may be "30 Days to a Healthier You" if you're an expert in fitness. Another option is to start a "Gadgets of the Future" series if you're interested in technology.
Why, therefore, is this important for views? It's a request to view all of your videos in one sitting. The playlist automatically plays the next video when a user begins watching the previous one.
Make playlists that have a strong narrative if you want to be successful in this field. It may be "30 Days to a Healthier You" if you're an expert in fitness. Another option is to start a "Gadgets of the Future" series if you're interested in technology.
10. Take a Multi-Channel Approach
You're losing out on a wealth of possible views if you don't use a multi-channel strategy. For long-form material, YouTube is your huge stage. It's your opportunity to shine with interesting, thought-provoking videos. However, you can reach a wider audience by sharing your YouTube videos on other social networking sites.
But—and this is a big but—you have to be strategic. For example, I've opened up a new channel for my YouTube videos by hosting a podcast. Copying and pasting is a newbie error that I avoid. Rather, I create excitement with teases, excerpts, and highlights.
But—and this is a big but—you have to be strategic. For example, I've opened up a new channel for my YouTube videos by hosting a podcast. Copying and pasting is a newbie error that I avoid. Rather, I create excitement with teases, excerpts, and highlights.
In order to make your material popular across all social media platforms, this multi-channel strategy involves more than just posting everywhere; it also entails adjusting to the language of each site.
11. Use Cards and End Screens
Cards and end screens are the milestones and signposts that lead viewers along the journey if your video is the voyage and they are the passengers. Throughout the program, cards appear to provide viewers with further information or to direct them to more fascinating material.
The finale appears on the last screen. This is your opportunity to invite others to do more. Perhaps it's a playlist, another video, or an enticing Subscribe button.
The master of utilizing cards to lead you from one mind-bending idea to another is Michael Stevens, also known as Vsauce. Imagine it like this: "You enjoyed what you saw? Well, you might enjoy these related videos! It keeps the audience interested and is both powerful and strategic.
The finale appears on the last screen. This is your opportunity to invite others to do more. Perhaps it's a playlist, another video, or an enticing Subscribe button.
The master of utilizing cards to lead you from one mind-bending idea to another is Michael Stevens, also known as Vsauce. Imagine it like this: "You enjoyed what you saw? Well, you might enjoy these related videos! It keeps the audience interested and is both powerful and strategic.
12. Enable Embedding for Your Videos
It's like giving your creation wings when you enable embedding. "Hey world, feel free to share this," it says. Include it in your tweets, articles, and blogs. Your video is reaching areas of the Internet you may not have considered when it is embedded.
Take a look at TED's approach. Not all thought-provoking presentations are limited to the TED platform. It is disseminated like seeds in the wind on a variety of websites. What's the best part? Embedding just takes a few clicks to enable.
Take a look at TED's approach. Not all thought-provoking presentations are limited to the TED platform. It is disseminated like seeds in the wind on a variety of websites. What's the best part? Embedding just takes a few clicks to enable.
13. Partner with Other Creators
Imagine a collaboration between two or more creators, each with a devoted fan base, to produce something truly remarkable. Theirs meets yours, and vice versa.
The quickest approach to increase your viewership is through strategic alliances or collaborations. Collaborating with another creative exposes your work to a completely different audience. What's the best part? Since those new viewers are already interested in the content produced by your collaborator, it is likely that they will find your style appealing as well.
Let's take the "Epic Rap Battles of History" channel, for example. Through epic poetic conflicts involving historical figures, comedians, celebrities, and fictional characters, they have mastered this technique. They have reached a wider and more interested audience by working with a variety of influencers.
The quickest approach to increase your viewership is through strategic alliances or collaborations. Collaborating with another creative exposes your work to a completely different audience. What's the best part? Since those new viewers are already interested in the content produced by your collaborator, it is likely that they will find your style appealing as well.
Let's take the "Epic Rap Battles of History" channel, for example. Through epic poetic conflicts involving historical figures, comedians, celebrities, and fictional characters, they have mastered this technique. They have reached a wider and more interested audience by working with a variety of influencers.
14. Transcribe Your Videos
Now, it could take more effort to transcribe your videos. However, it works wonders for your viewership for a number of reasons.
First, your SEO is improved by transcribed videos. They turn your information into a treasure trove for search engines, increasing its discoverability and accessibility. By assisting non-native English speakers in keeping up with the conversation, it also helps you reach a worldwide audience.
Useful advice: Don't stress over carefully transcribing every word. Some editing software automatically creates transcriptions for you, and there are excellent online programs that automate this as well. Consider more views, more interaction, and a global audience—it's a tiny investment with a huge payoff.
First, your SEO is improved by transcribed videos. They turn your information into a treasure trove for search engines, increasing its discoverability and accessibility. By assisting non-native English speakers in keeping up with the conversation, it also helps you reach a worldwide audience.
Useful advice: Don't stress over carefully transcribing every word. Some editing software automatically creates transcriptions for you, and there are excellent online programs that automate this as well. Consider more views, more interaction, and a global audience—it's a tiny investment with a huge payoff.
15. Familiarize Yourself with “Watch Time”
The total amount of time people spend viewing your material is known as "watch time." The algorithm on YouTube adores it! Your videos will rank higher and be more likely to show up in search results and recommendations as more people watch them. The secret to increasing your views is this.
How do you manage to make this work? Provide something that will keep viewers captivated to their displays.
I'm not endorsing clickbait, though. I'm referring to providing genuine value. Recognize what motivates your audience and create material that will keep them interested. Maintaining viewer engagement is more important than the duration of your video.
How do you manage to make this work? Provide something that will keep viewers captivated to their displays.
I'm not endorsing clickbait, though. I'm referring to providing genuine value. Recognize what motivates your audience and create material that will keep them interested. Maintaining viewer engagement is more important than the duration of your video.
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